How To Use Clickbait To Your Advantage
Clickbait is made to attract the attention of the internet user and encourage them to click on headlines and images. Most of the time clickbait is misleading and does not deliver the expectation and promises of the user. Clickbait is designed with sensational content like controversial topics or inaccurate images.
You must have come across the term “clickbait” before, and today we will see how to use them to our advantage. Clickbait is a fairly debatable topic as it is not the traditional method to reach our target audience. Here are a few ways in which we can use clickbait to our advantage.
“Any content with sensationalist headlines used to encourage clicks or drive ad revenue.”
– David Ambrogio
Clickbait is commonly characterized by:
Clickbait may mislead or manipulate the audience but there is no doubt that it can generate more clicks and views which will ultimately lead to an increase in traffic to the website. Clickbait is not always bad. A company that offers foolproof service of a good product that will ultimately satisfy the customer's need and demand can use this method to gain customers and increase their revenue. It doesn’t matter how they get their customer. We are the best PPC service provider in India and we will help you get traffic with clickbait.
Clickbait can be good for reasons such as:
There are several ways to use clickbait to our advantage. Develop a sense of urgency for the user so that the user gets lured into clicking the content or the link. To develop urgency we can use phrases like “hurry up”, “offer for a limited time”, “stock running out soon”, and “few seats left”. All these phrases will eventually encourage people to go on the link.
We can also create a sense of exclusivity by giving the information to the user that the content of the services they are provided with is only for selected people. For the sense of exclusivity, we can use a title like “You won’t believe what happened to the guy who sang some particular songs”. This type of content will make the customer feel enticed and special and will be encouraged to click on the link.
You can also tease the user by providing some unique piece of limited information so that the further information remains mysterious until and unless the user clicks on them. You can use headlines like “You Won’t Believe What Did The Kid Do To Help The Dog”. This type of content incites the interest of the user to click on the link.
Above all make sure that the clickbait you use is effective and successful in making people curious to know more about the information. Headlines must be high quality and catchy and interesting and also it is important to make the clickbait relevant to the target audience.
While using images or Graphics Which Can Enhance App Marketing, always use high-quality images and graphics.
There are multiple pros to using clickbait at the same time there are also some cons of doing the same. The risk of clickbait includes
Relevant content is very important to the user so that they don’t feel disconnected from the content they are going through. The content after the clickbait must be useful and relevant to the user. It is important to make sure your audience doesn't feel disappointed.
The use of clickbait has its pros and cons, so it is very important to use it wisely. The use of clickbait can give you an advantage but if it is not used carefully, can damage the credibility and trustworthiness of content creators or publishers.
Alumni of St Petersburg State University & IIM Ahmedabad.
Hi Folks, I’m Kapil Thakkar, CEO & Founder of Mobyink Innovation Pvt Ltd. I love technology & it has always been a fascinating for me to see how world is changing. I keep an eye on new IT perspectives & pen down here. Would love to connect with you, if you have the same interest.Swipe Right