Actionable Keyword Research Techniques For App Store Optimization

Many think App Store Optimization (ASO) is all about keywords. And while they're not wrong, keywords are only one piece of the puzzle. From your app name and icon to your app description and reviews, everything matters when it comes to ASO. In this blog post, we will focus on different techniques for keyword research.


Analyse Past Performance

Keyword research is very important and it is very essential to understand how keyword research can help in improving app store ranking. Past performance can give us an idea about which keywords are most effective and which keywords to use in your future campaigns. 

The past performance of a keyword can be analyzed by:

  1. Look at your overall keyword ranking over time. It will make you understand which keywords drive the most traffic to your app.
  2. Look at your conversion rate for each keyword. It will tell you which keywords most effectively convert users into customers.
  3. Click-through rate (CTR) can tell us which keyword is most effective at getting clicks on your app listing.
  4. It is important to keep track of the keyword across multiple countries and regions and tools like App Annie can be used for this purpose. 

We can also measure the effectiveness of your app of a keyword by analyzing its past performance and using it for future campaigns. A perfectly curated PPC campaign will give you the desired results so come aboard with Mobyink innovations, we are India’s Best Digital Marketing Company.


Explore Top-Ranked Keywords Of Competitors

There are a variety of techniques that you can use to research keywords for your app store optimization (ASO) efforts. One way of doing this is by exploring the top-ranked keywords of your competitors. We can know which keywords are working for them and thus we can use them for our campaign. It can also give us keywords that are relevant to our app and our particular market.

To do this we can also look at the keyword ranking of your main competitors. You can use a tool like Sensor Tower or App Annie to see where they rank for various keywords. Once you have a list of their top-ranking keywords, you can further research each one to see if it makes sense for your app. Good keyword research can Skyrocket Your SEO Rankings.


By exploring the top-ranked keywords of your competitors, you can quickly identify potential ASO opportunities. You find a suitable keyword, consider different factors like search volume, the relevance of the keyword, and ranking difficulty and it stands fine on those factors and adds that keyword to your target keyword list. Get the desired result with the Best SEO Agency in India.


Pay Attention To Reviews

Reviews are very essential to know the sentiments of the customer.  Reviews help us know if our customers like the app or not, what are features which are most useful for the consumer, and how easy or difficult it is to use the app. Do the customers like the app interface or not? If the app interface is easy to use or not.  So it is important to keep an eye on the feedback and insights of the reviews which will help us excel in better optimizing app store optimization (ASO) strategy. All this information is very useful in making your app more appealing to potential users and will also help to make improvements to the app.

Reviews can also help us in boosting the ranking of your app in the search results in the app store. This is because the number and quality of reviews are considered when determining search rankings. A positive review generally means the user experience of the app is good and users are satisfied with it and vice-versa. So it is important to keep working on the app and give updates according to the reviews you get. 


Use ASO Keyword Tool

ASO keyword tool is a great way to research keywords for your app store optimization. It lets you see the search volume and competition for keywords, so you can choose the best for your app.

Several tools are available to help with keyword research for App Store Optimization (ASO). These tools provide data upon entering your app name and keyword about how often these keywords are being searched and how difficult it would be to rank them. 

This data is very essential in deciding on choosing suitable keywords. If we choose any wrong keywords i.e., keywords that are too difficult to rank can derail the attempt to rank it high but at the same time if you don’t use such keywords which aren’t searched much might not deliver the desired results. 

That's why it is important to use ASO keyword tools to get the most suitable keywords which will help us maintain a balance between two factors. 



Undoubtedly, keyword research is an integral aspect of ASO that can take your app to places. By understanding how to research and target keywords properly, you can ensure that your app is getting in front of the right people interested in what you offer. 

If you want to skyrocket the reach of your app, connect with Mobyink ASO experts. We use only the best techniques for conducting keyword research so that you can optimize your app store listing and start generating more downloads.

kapil Thakkar

Kapil Thakkar

Alumni of St Petersburg State University & IIM Ahmedabad.

Hi Folks, I’m Kapil Thakkar, CEO & Founder of Mobyink Innovation Pvt Ltd. I love technology & it has always been a fascinating for me to see how world is changing. I keep an eye on new IT perspectives & pen down here. Would love to connect with you, if you have the same interest.

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