Our customer struggled with low user adoption rates and high customer churn. Their app had been designed well, and they had a solid product to address their customers' needs, but they suffered a low conversion rate. Our team was brought in to help with a new marketing strategy and re-engagement campaign.
Our growth experts helped the customer segment their user base and began a targeted marketing campaign for the most valuable users. Additionally, we implemented a reward system for users who completed certain actions in the app.
The results were impressive - the customer saw a significant increase in user adoption, conversion rate, and engagement. Most importantly, they were able to reduce customer churn by 30%.