App Launch Strategy
When you are developing a mobile app, you must choose a mobile app strategy that is well-optimized. For your business goals to be achieved, you need to know what they are, how they are to be achieved, and why they should be achieved. Using our success-driven mobile app launch strategy, we deliver the blueprint to you and execute it for you.
As Your Extended App Growth Team, We Are Here To Help
It is our mission to provide high-quality recommendations, strategic advice, and support to our clients, all while remaining reactive to the ever-changing market environment. This is done by a team of forward-thinking mobile and app marketing experts. As a result, we bridge the marketing, product, and development teams at our clients' companies and support the implementation of those strategies, rather than just handing them off to other teams. The result is a structured internal workflow that ensures long-term success for mobile marketing campaigns.
Roadmap To A Great App Launch Strategy
Pre-launch
As our App is now ready or in progress, we need to create a buzz and awareness among the user for a successful launch. It includes UI-UX optimization (valuably works in aspect to improve engagement score via understanding the market need) and AI automation, Content marketing strategy, and release date planning which is what helps in creating the onboarding strategy.
Launch
Now our app is already in the market and launched, we have to look at the aspects that are Social Media Coverage, Paid Installation, Viral Marketing, and Application Reviews and its valuable placement in the market.
Post-launch
The work doesn't stop after our app is launched, here our real work starts which is more focused on organic growth, push notifications, community building, and retargeting.
Claim Social Media Presence
Make sure you have a strong social media presence before you launch your app. This will help you build buzz and generate interest in your app.
Run Advertising Campaigns
Advertising is an amazing way to increase engagement of your app. You can run ads on social media, Google, and other platforms.
App Store Optimization (ASO)
Once your app is live in the app store, you need to optimise it for search. This will help people find your app when they're searching for something related.
App Launch
Backing all the data and resources, launch the app for your target audience, and wait to yield tremendous results. It is the final step in the strategy.