App Launch Strategy
Mobyink is a full-service mobile app marketing agency specializing in app launch strategies.
App Launch Strategy To Deliver Your App The Attention It Deserves
An app launch strategy is a plan of action Mobyink designed to get people to download and use your app. The aim is to generate as buzz and excitement around your app as possible so that it gets noticed by people.
Roadmap to a Great App Launch Strategy
Define Goals & Target Market
Before you do anything else, you need to know what you want to achieve with your app and who your target market is. What problem does your app solve and how?
Research the competition
Understanding your competition is important to know what they are doing right or wrong. It will help you create a unique selling proposition (USP) for your own app.
Create a Marketing Plan
Your marketing plan should include everything from your app's name and logo to how you promote it. It is a fundamental step in ensuring your app launch is successful.
Claim Social Media Presence
Make sure you have a strong social media presence before you launch your app. This will help you build buzz and generate interest in your app.
Run Advertising Campaigns
Advertising is an amazing way to increase engagement of your app. You can run ads on social media, Google, and other platforms.
App Store Optimization (ASO)
Once your app is live in the app store, you need to optimise it for search. This will help people find your app when they're searching for something related.
App Launch
Backing all the data and resources, launch the app for your target audience, and wait to yield tremendous results. It is the final step in the strategy.